Revitalising the Quantium™ brand entailed a thorough update of its logo, typography, and color scheme. The goal was to modernise the visual identity while preserving its appeal to existing users. This rebranding not only refreshed Quantium’s look but also underscored its commitment to offering innovative solutions for the financial sector.
As a leader in next-generation technology for Private Markets, Quantium delivers advanced software for fund and portfolio management.”
The Quantium project exemplifies a successful partnership between creatives to deliver top-tier service for the client. Digital Devotee managed the full brand repositioning for Quantium™, while I contributed my expertise in branding and visual identity.
By working collaboratively in an agile manner, rather than through a centralized approach, we leveraged our individual strengths effectively. This teamwork allowed us to focus on our respective specialties and achieve more efficient progress for Quantium™
The project involved executing a soft rebrand within a compressed timeframe while ensuring a strong triangular relationship between the client, partners and myself. Balancing these elements required navigating tight deadlines and complex stakeholder dynamics to ensure a cohesive and effective rebranding process.
To address these challenges, we adopted a streamlined workflow that emphasised clear communication and agile project management. By coordinating closely with all parties and focusing on our respective strengths, we efficiently delivered a refined brand identity on schedule.
This approach not only met the tight deadlines but also reinforced the collaborative relationships critical to the project’s success.
Freelance designer in Hong Kong, specialising in graphic and web design, focusing on crafting impactful visual identities and developing websites for brands to connect with their audiences ➞
