Three-Way Storytelling: Transforming Brand Narratives in the Generative Age
Storytelling has always been a powerful tool for brands, shaping perceptions and building connections. But in a world where consumers now influence narratives as much as brands do, traditional storytelling is giving way to something more dynamic. Add AI into the mix, and the way we create, share, and experience stories is shifting yet again, challenging our understanding of who is shaping the narrative.